As a storefront lender, you know how difficult it can be to acquire new clients these days especially that the internet technology has given way to alternative lenders.
As you know, relying on traditional advertising such as TV ads, posters, and signage is not enough. Worst, waiting for walk-in customers! To increase your leads, you know you’ve got to do what everybody else is doing – market online.
But how do you get started? What specific advertising techniques should you use to generate more leads? How do you find your target customers? How much will it cost you?
Because of the complex nature of online marketing, more and more storefront lenders are making use of ad tech platforms as their advertising tool because it allows them to reach their marketing goals without spending so much time and money.
How can Storefront Lenders Benefit from Using Ad Tech Platforms?
Find the Right Ad Tech Platform for Your Business
Not all ad tech platforms are the same. Leaning towards a trusted ad tech platform is important to get the most out of every campaign. When choosing a platform, there are a few things that need to be considered. For storefront lenders, ad tech platforms that focus on performance marketing (lead generation) are the most suitable.
Customize the Tools
Storefront lending businesses have varying marketing goals, KPIs, metrics, and campaigns. Ad tech platforms can be customized to suit your advertising needs. As you learn more about the marketing campaigns that are effective for your lending business, you can customize your tools for better results.
Use Ad Tech Insights to Improve Your Marketing
Ad tech platforms allow advertisers to draw helpful insights that will guide them in making marketing decisions. Data analysis is central to ad techs. Built with algorithms that extract and receive data without human intervention, these platforms don’t just facilitate advertising campaigns. More importantly, they track patterns, provide complete results, and provide useful insights that make customer acquisition successful.
Select the Right Landing Pages and Affiliates
Programmatic advertising is a technology-driven process that is designed to help advertisers locate target customers and generate leads with high conversion rates. Ad tech platforms help storefront lenders display ads spontaneously on the publisher’s website.
Practice Performance Marketing Like a Pro
With ad tech platforms, you can engage in performance marketing without the need to master it. Ad techs have built-in marketing tools that do all the job for your campaigns, from finding affiliates to targeting leads and analyzing conversion rates. You don’t have to dig deeper into how performance marketing works or hire marketing specialists to do certain campaigns for you. All that’s left for you to do is to track your leads and analyze your campaigns through the system’s analytics.
The advertising industry has never been more dynamic now that ad tech platforms are available. More and more advertisers are integrating these platforms into their marketing strategies to manage and ensure the success of their online campaigns. Because ad tech is a powerful platform for programmatic advertising, maximizing its use can ultimately lead to increased customer acquisition for storefront lenders.